Despite the fervour typically associated with elections in India, a significant number of India's Gen Z and millennials showed a notable disinterest in casting their vote. Various factors contributed to this apathy, ranging from the extreme heat to a general reluctance to leave the comfort of their homes. Moreover, there is this new wave of declaring yourself as apolitical as the new cool thing to do. We look at all of this and an interesting metric called the ‘Cost per Vote’ in today’s edition of Deja Brew.